In this post ,I will be discussing the alternative ad networks to Google Admob you can start with as a New Publisher or developer who is finding it difficult in Google Admob.
Let's start with AppLovin.
AppLovin is an ad network that's been around for quite a while, and they have a lot of experience in the mobile advertising space. They offer a variety of ad formats, including video ads, interstitial ads, and native ads. They also have a number of targeting options, such as age, gender, location, and interest-based targeting. AppLovin also offers a number of optimization features, like their AutoBid+ feature, which automatically optimizes bids for publishers.
Next up is Chartboost.
Chartboost is an ad network that's specifically focused on the gaming industry. They offer a number of ad formats, including rewarded video ads, interstitial ads, and playable ads. They also have a large number of publishers and advertisers in their network, which means they have a lot of inventory for advertisers to choose from. Chartboost's targeting options include age, gender, location, and device type. They also have an optimization feature called Smart Targeting, which helps to improve ad performance.
IronSource Ad Network.
IronSource is an ad network that's also focused on the gaming industry. They have a number of ad formats, including rewarded video ads, interstitial ads, and playable ads. They also offer targeting options like age, gender, location, and language. ironSource's optimization features include their machine learning-based algorithm, which helps to improve ad performance. They also have a large number of publishers and advertisers in their network, making them a good option for advertisers.
Next up is Tapjoy.
Tapjoy is an ad network that's known for its rewarded video ads, which offer users rewards for watching ads. They also offer interstitial ads, and they have a number of targeting options, like age, gender, and location. Their optimization features include their SmartBid and SmartRewards features, which help to improve ad performance and user engagement. Tapjoy has a wide range of publishers and advertisers in their network, making them a good option for advertisers.
Unity Ads.
Unity Ads is an ad network that's specifically for gaming. They offer rewarded video ads, interstitial ads, and playable ads. Their targeting options include age, gender, location, and device type. Their optimization features include their machine learning-based algorithm, which helps to improve ad performance. They also have a self-service platform that allows advertisers to create and manage campaigns.
Facebook Audience Network.
Facebook Audience Network is an ad network that's owned by Facebook. They offer a number of ad formats, including video ads, interstitial ads, and playable ads. They also have a variety of targeting options, like age, gender, and location. They also have a number of optimization features, like their Lookalike Audiences feature, which helps advertisers find similar audiences to their current ones.
Moving on to AdColony.
AdColony is an ad network that offers rewarded video ads, interstitial ads, and playable ads. They also have a variety of targeting options, like age, gender, and location. Their optimization features include their SmartPlay, which helps to improve user engagement with ads. They also have a number of analytics tools that help advertisers track the performance of their ads.
Next up is Mobvista.
Mobvista is an ad network that offers rewarded video ads, interstitial ads, and playable ads. They also have a wide variety of targeting options, including age, gender, and location. They have optimization features like their Lifecycle Optimization, which helps to target users at different stages of the app usage cycle. They also have a good analytics platform that provides detailed insights into ad performance.
The final ad network on my list is Vungle.
Vungle offers rewarded video ads, interstitial ads, and playable ads. They have a number of targeting options, including demographic and behavioral targeting. Their optimization features include their Conversion Optimization, which helps to optimize ad campaigns based on real-time data. They also have a number of SDKs and APIs that make it easy to integrate their ads into apps.
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